Experiment: How a Local Miami Restaurant Grew Delivery Sales by +89% in Just 30 Days
Every owner knows: UberEats and DoorDash are expensive. You pay commissions up to 30% and buy ads. But why do some restaurants get hundreds of orders while others hear crickets, despite identical spending?
A restaurant in Miami found the answer. They boosted revenue by +89% in 30 days. No marketers, no complex schemes. They simply applied "business logic" where others were just guessing.
Here are 7 facts why their approach worked and why it pays off.
The Visual Comparison: Why You Are Losing Customers
The owners of this restaurant, like many others, thought their menu photos were "fine". To test this, they ran an experiment. Look at the photos below.
Original:A standard shot on a white background. This is how the menu used to look. Tasteless, "plastic."
Enhanced:The exact same dish, processed with the app. Warm lighting, depth, appetite appeal.
As soon as they replaced the old photos with the new ones (the right version), orders for these items spiked. It turned out customers were simply scrolling past their menu because it didn't hook their eye or their stomach.
Sell What's Profitable (High Margins)
Every menu has items where you make the most money (drinks, desserts, pasta). Make the "tastiest" photos specifically for these. Visually steer the customer toward the items that bring you the highest margin. Manage guest choices visually.
Speed is Money
In business, speed is everything. Launch a new special in 2 weeks (waiting for a photographer) or tonight? In this example, the restaurant updated 35 menu items in one evening. A new high-margin dish started generating profit immediately, with zero downtime.
Free Promotion
UberEats and DoorDash work simply: they push listings that get frequent orders to the top. By making photos attractive, the restaurant started getting more clicks. The system saw the restaurant was popular and automatically bumped it up the rankings. This is free advertising you earn simply by having high-quality content.
Zero Effort Results (Automation)
The main feature of their method—they did almost nothing themselves. They didn't have to find a photographer, schedule a shoot, or stop the kitchen line. The manager simply snapped photos on a phone right before serving. The app did the rest: automatically removing background clutter and setting "expensive" studio lighting. A fully automated process.
Rapid Menu Testing
With a photographer, you get one static result for six months. If the photo doesn't convert, you wasted money. The app used by the Miami restaurant allows for A/B testing. Photograph a burger cut in half. Next week, try it whole. See which image drives more sales. This is an analytics tool, not just "pretty pictures." You find exactly what sells.
Justifying Higher Prices (Perceived Value)
The customer doesn't know your food cost. They judge price solely by the picture. If the photo looks "expensive," the customer is willing to pay $18 instead of $12. By upgrading visuals through the app, the restaurant raised the Perceived Value of dishes. This allowed them to raise prices on several items without losing sales volume. You sell the same product, but for more.
Are You Sure Your Menu Is Performing at 100%?
You are likely losing up to 30% of orders right now simply due to how your top items are displayed. Don't guess—verify it.
Sign up for a free Express Audit of your UberEats/DoorDash profile:
- 1Analyze your delivery page strictly "through the customer's eyes"
- 2Identify 3 critical errors that are killing your conversion rates right now
- 3Show you exactly where hidden revenue is buried in your current menu
You will receive a ready-to-use growth report